9Round is a gym with a difference. They base their business off getting people in and out in 30-minute intervals. 9 rounds of high intensity full body workouts mean that people from all walks of life can walk in the door, at any time of the day, and walk out 30 minutes later in a full-blown puddle of sweat.
9Round’s South Charlotte location reached out to us because they wanted to improve their social media presence and felt that video production was a good way to do that. We worked with the owner of the gym to communicate core messaging that they wanted to convey in their videos, while giving Digital Spark the freedom to push the creativity in the edit.
Everyone you see in their short piece is either a member or a trainer at the 9Round South Charlotte location (no models or actors here!), and as you can tell, they are all badasses and great to work with. They all gave up their time to come in on a weekend to help pull this one together and we knocked this out in about 4 hours thanks to their hard work.