Lonely - Trek Bikes
Trek Bikes is a brand built around community. A brand that depends on groups of people with similar interested getting together to ride. Ride for miles on end with no real destination.
This is not a video about community.
This is a video about that small percentage of riders that go that extra “mile”. That small percentage of riders that rise before the chirping of the birds because of a deeply integrated need for progress.
This elite group strives to find their pain barrier and knock it down with an unrivaled amount of grit and determination.