How to Make an eCommerce Explainer Video
To stand out in the competitive online marketplace, brands need to find ways to market their products in engaging, informative, and innovative ways. With eCommerce explainer videos, brands can highlight the benefits and features of their products, differentiate themselves from their competitors, and empower their customers to make more knowledgeable purchasing decisions.
High-quality explainer videos are informative and persuasive. By learning how to make eCommerce explainer videos, you can capture new audiences, build consumer trust, and generate more conversions for your online store. Here’s how to make an eCommerce explainer video.
What Is an eCommerce Explainer Video?
ECommerce explainer videos are videos that you can use on landing pages and product pages to explain the ins and outs of your products. They should explain what your products are, how they work, what they do, and what their key features are.
Product explainers should demonstrate how your products can bring value to your customers and how they are better than alternatives offered by your competitors. By explaining your products persuasively and engagingly, you can carry your customers through the final stage of the sales funnel.
Why Should You Make an eCommerce Explainer Video?
Every eCommerce brand should utilize eCommerce explainer videos to boost sales and grow its audience.
Product explainer videos provide several potential benefits to eCommerce businesses:
● High-quality eCommerce videos help brands increase conversions.
● Informative explainer videos build consumer trust.
● Creative and entertaining explainer videos increase customer engagement rates.
● They help brands differentiate themselves from their competitors.
● Customers rely on explainer videos to make informed purchasing decisions.
For eCommerce businesses, in particular, explainer videos are a necessity as customers aren’t able to get their hands on products or see them in person before purchasing them. Explainer videos make up for this by showing and telling customers everything they need to know about your products.
How to Make an Effective eCommerce Explainer Video
Effective eCommerce videos are informative, engaging, to the point, and persuasive. You should highlight the key features of your product and consider what information your target audience is most interested in learning.
Here are a few tips to keep in mind to create an effective eCommerce explainer video.
Keep It Short and Simple
Explainer videos need to contain important information about your product, including how it functions and what its key features are, but they also need to be succinct.
Excessively long explainer videos may result in customers clicking away from the video and product page before the video finishes. To maximize your chances of generating a conversion, you want to keep your videos under two minutes and use your time wisely by focusing on why customers should purchase the product.
Consider What Your Target Audience Is Looking For
To get the most out of your explainer video, you need to consider who your target audience is and what they’re looking for. How old is your target audience? What is their budget? What are their pain points? What brands do they normally buy products from? Answering these questions will determine what information you should include in your video. After finishing your video, customers should have a clear idea of how your product will benefit them in their day-to-today lives.
Make Relatable Explainer Videos
Explainer videos should be relatable. They should demonstrate how your product can be used daily, how it can benefit your customers, and how it solves a common problem. The more relatable your video is, the more likely customers are to make a purchase.
Include a Relevant CTA
A call-to-action (CTA) can help give customers the final push they need to make a purchase. Generally, CTAs should be placed at the end of your explainer video to encourage customers to purchase after they’ve had a chance to hear everything they need to know about your product.
Use Engaging Visuals
ECommerce explainer videos can be live-action, animated, or a combination of both. Whichever style you choose to use, though, it’s important to use engaging visuals to keep viewers interested in what you have to say.
You should use visuals to help tell your story and relate to your viewers. The images in your video should align with your brand’s style and the tone of your video.
Working With Digital Spark Studios
ECommerce explainer videos are very effective marketing tools that can help online businesses increase sales and establish long-term customer relationships.
At Digital Spark Studios, we work closely with eCommerce businesses to create effective product videos that resonate with viewers. Our experienced creative team will work with you to create high-quality eCommerce videos that help your business generate more conversions.
Contact us today to learn more about our professional eCommerce video production services.