Testimonial Video Production
Testimonial videos allow brands to let their customers do the talking for them. By featuring satisfied customers sharing their stories of success with your company, you can build trust in your offering, increase brand awareness, and generate more conversions.
Digital Spark Studios works with brands in various industries to help them tell their stories and better connect with their customers. Contact us today to learn more about our testimonial video production services!
Featured Testimonials
3D Systems asked us to create a piece that their technology’s unique ability to take illustrations from a 2D artist and covert those into practical end-use parts. This was the perfect opportunity for a testimonial video to showcase the technology in action, featuring Kohler Kallista Faucet designs generated with 3D Systems technology.
In the ever-changing F1 industry, it is important to always be ahead of the curve in every aspect of the sport. Renault F1 worked in partnership with 3D Systems to rapidly prototype and test new models on their race cars to shave off weight and increase the aerodynamics of the car itself.
What are testimonial videos?
A testimonial video involves a satisfied customer sharing their stories and experiences with your audience. With an emphasis on storytelling, these videos show viewers real-life situations in which your products or services brought value to your customers.
Testimonial videos typically start with a client explaining a problem they faced and how your business helped solve this problem. They often include interviews alongside B-roll footage to tell a cohesive story that resonates with your target audience.
Why use Testimonial videos?
Traditional commercials, explainer videos, and other common video marketing campaigns do a great job of introducing and explaining your brand, products, and services. But to establish credibility and authority, it’s important for businesses to be able to demonstrate successful real-world applications of their products and services.
Just as consumers turn to online reviews before making a purchase, viewers will be more inclined to trust your business and become paying customers when they see how past clients have benefitted from your products or services.
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Testimonial video best practices
Testimonial videos are all about the customers and their stories.
An effective testimonial video should be:
Authentic
Conversational
Focused on storytelling
Short (3 minutes or less)
Videos should include genuine interviews—meaning no tight scripts—and should introduce a clear problem and solution.
When to use Testimonial video
Testimonials videos are generally best used during or after the consideration phase to give customers the extra push they need to make a purchase. These videos help alleviate customer concerns and reassure their decision through social proof. Testimonial videos are often placed below the fold on your homepage or on a sales page to encourage prospective customers to take the next step and make a purchase.
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Work with Digital Spark Studios
At Digital Spark Studios, we have extensive experience working with online retailers to produce effective eCommerce videos that they can incorporate into their digital marketing strategies. Our creative team will work closely with you to understand your brand voice and create video content that showcases your products in a positive light.
Contact us today to learn more about our professional eCommerce video production services.
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