5 Reasons Manufacturers Are Switching to Video to Drive Their Brand
Traditional text may have got us this far, but manufacturers are pivoting to marketing video content to capture the attention of modern buyers. Here are five reasons why.
1. Manufacturer video content is rich, memorable, and efficient.
You’ve heard that a picture is worth 1,000 words. Well, Dr. James McQuivey of Forrester Research suggests that at that rate, a one-minute video is worth 1.8 million words.
And he’s only partially joking. After all, 90% of the information sent to your brain is visual, and you can process those visuals 60,000 times faster than traditional text. Viewers have been shown to retain 95% of a video’s message compared to just 10% of what they read.
Don’t underestimate the power of body language, vocal tone, and other subtle visual and audio cues for stimulating emotions and reactions. Video is the best and fastest way to help buyers grasp the big picture of your product. A two minute video can communicate so much more — and connect on a much deeper level — than two minutes of reading text.
2. Videos are highly shareable and great for brand awareness.
Nothing is more shareable than video. The flexible, linkable nature of the format and the rise of embedded videos as a standard feature of websites, online news, and social media have made it one of the easiest ways to spread brand awareness and reach new audiences. Consider these jaw-dropping stats:
Videos are 1,200% more likely to be shared than images and text combined.
In a HubSpot study, videos received 40X more shares than any other form of content on social media.
Videos are 45X more likely to rank on the first page of Google than text (more shares = more inbound links = more page authority).
3. You can reuse your manufacturer video in multiple places.
It’s simple to repurpose video content. Much simpler than with other media, in fact. This makes video a very practical format for manufacturers with a careful eye on the marketing budget.
You start with one high-quality source video, and the possibilities extend from there. Leverage screenshot images in promotional content. Excerpt clips from the original for quicker micro-video content on social media or to intersperse in presentations or other spin-off materials. Put the video on your website, send it out in email newsletters, add it to your YouTube library, share it on social pages, use it on landing pages, turn it into a video banner ad, or even repurpose it as a commercial on streaming platforms and TV.
4. Manufacturer video gets real results.
You don’t have to take our word for it. The research is clear:
73% of consumers say they’d rather watch a video to learn about a product or service than read an article or infographic.
8 in 10 video marketers see a direct link between video and an increase in sales.
80% of people feel that marketing videos make them more confident about buying a product and nearly 70% say product demo videos best assist them when trying to make a purchase online.
More than two-thirds of marketers find that video offers better ROI than Google Ads.
59% of senior executives say that given a choice between text and video on the same topic, they are more likely to choose video.
Users spend 88% more time on a website that contains a video.
Consumers are 27.4 times more likely to click on an online video ad than a static banner ad.
Embedding the right video on a landing page increases conversions by 80%.
We could go on. The bottom line is that video content has proven itself again and again as a content format that drives traffic, time-on-page, clicks, conversions, sales, and impressive ROI.
5. Your Competitors Are Already Making Videos — and Buyers are Watching.
More than 500 million hours of videos are viewed on YouTube each day. Video is everywhere. Many manufacturers have taken notice and are already creating videos to appeal to the 65% of people who consider themselves visual learners. For example, take a look at this product video that Paratherm Heat Transfer Fluids worked into their Thomasnet.com profile.
Make sure you’re keeping up with industry trends like video, which reliably outperforms traditional text in the 5G age.
Ignite Your Digital Spark
At Digital Spark Studios, we have extensive experience working with manufacturers to produce engaging product videos and manufacturer marketing videos that appeal to brands’ target audiences and generate conversions. Contact us today to learn more about our professional manufacturer video production services.