How to Make an eCommerce Unboxing Product Video
ECommerce brands need to find creative ways to engage customers and encourage them to make purchases. Since online consumers aren’t able to hold or examine your products in person, it’s important to use eCommerce product videos to give them a better idea of what they can expect to receive when they purchase your products. Here’s what you need to know about how to make an eCommerce unboxing product video.
Why Make eCommerce Product Videos?
ECommerce unboxing product videos are particularly effective as they show customers exactly what comes in the box and what the product looks like in real life. These videos help customers feel more confident when purchasing your products and make conversions more likely.
Additionally, eCommerce brands face unique challenges in the sales funnel that brick-and-mortar businesses don’t have to worry about. Most prominently, online brands have to convince customers that their products are worth their money without being able to demonstrate them in person.
ECommerce product videos address this problem by giving consumers an in-depth look at your products while highlighting their key features and benefits.
Facts & Statistics about eCommerce Product Videos
Ecommerce unboxing videos are a worthy investment, and the numbers don’t lie. According to Wyzowl:
● 50% of people say their biggest concern when ordering products online is that the product won’t look the same in person as it does online.
● 33% of consumers prefer to learn about products through video.
● 69% of online shoppers believe a product demo is the most helpful when purchasing products online.
● Nearly 80% of people say that product videos give them more confidence when buying a product.
As you can tell, online brands that want to increase conversions and build their audiences need to implement eCommerce product videos to achieve the best results.
What Is an Unboxing Product Video?
An unboxing video is a specific type of eCommerce product video that showcases the unboxing process. These videos showcase the box that the product arrives in, everything that’s included in the box, how the product is protected, and how to assemble the product after taking it out of the box.
Effective unboxing videos show what your product will look like when it arrives at the customer’s home. These videos help address any concerns that consumers may have regarding the appearance and quality of your product.
5 Tips for Making an eCommerce Unboxing Product Video
ECommerce unboxing product videos should focus on the entire unboxing process. They should show customers exactly what they can expect to receive in the mail after ordering your product to assuage concerns that your product may look different in real life.
Here are five tips to keep in mind to create an effective unboxing video.
1. Show the entire unboxing process from start to finish
Unboxing videos should show customers exactly what they can expect to receive after buying your product. This means that you need to film the entire unboxing process, including the packaging that the product will arrive in. You should unbox the product at a reasonably slow pace to ensure the process is easy to follow.
2. Show everything that is included in the box
Be sure to show viewers every item that is included in the product’s packaging, including accessories and manuals. As you unbox the product, you should remove each item individually and clearly explain what it is, what it does, and how it may be useful to the customer.
3. Demonstrate how to assemble the product
If applicable, it’s important to demonstrate the assembly process after unboxing your product. This will give customers a better idea of how the assembled product will look in real life when they purchase it. Demonstrating the assembly process will also make it easier for customers to get started once your product arrives, which improves the overall customer experience.
4. Show the product in use
You can take your unboxing video a step further by showing your product in use after unboxing and assembling it. This can help customers understand how your product works, how they can use it in real life, and how it can provide value to them in their daily lives. Doing so can also help ease any concerns customers may have about whether or not your product is effective.
5. Use proper lighting and camera positioning
Video quality is a particularly important aspect of unboxing videos. More specifically, it’s important to focus on using proper lighting and camera angles to clearly showcase the unboxing process. Traditionally, unboxing videos are filmed from a top-down perspective. This allows customers to see the unboxing process without hands blocking the view.
Working With Digital Spark Studios
ECommerce product videos are incredibly effective marketing tools that can help online brands boost conversions, build their audiences, and establish long-term customer relationships. To get the best results from your eCommerce videos, it’s important to work with video production professionals to create high-quality videos that showcase your products in the best possible light.
At Digital Spark Studios, we have extensive experience working with eCommerce brands to produce engaging unboxing and product videos that appeal to brands’ target audiences and generate conversions. Contact us today to learn more about our professional eCommerce video production services.